You may not know it but you’ve been advertising for some time now, you just weren’t paying for it. Every Tweet and Facebook status update you posted with the intended purpose of motivating your audience to visit your website and complete a goal, was effectively a PPC ad. The same metrics used to measure the success of such Tweets and updates are used to measure the success of PPC ads; metrics like clicks, impressions, and conversions.
Most of us don’t pay much attention to metrics other than retweets, likes, shares, comments, and views. We know what, but we don’t know why and if you don’t know what you did to succeed, you don’t know what to do to duplicate that success. You want to know why you’re getting retweets, likes, shares, comments, and views. You want to know what source they’re coming from. You want to know what messages are most effective with your audience. You want to develop a duplicable pattern of success.
By learning PPC advertising fundamentals you’ll learn how to create results driven strategies that allow you to get the most out of all of your online marketing efforts. This book isn’t just about creating ads, it’s about making informed decisions. It’s about knowing the who, what, when, where, and why. It’s about empowering you to take control of your online activity and get the results you want for your business.