Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

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    (as of 06/17/2018 07:51 UTC - Details)

    Product Description

    Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore.

    Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t.
    This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

    You’ll learn how to:
    Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
    Implement flexible bid strategies that keep you on budget
    Triple traffic with Google’s Display Network
    Profit using local advertising
    Corner the second largest search engine with YouTube ads
    Avoid costly mistakes made by most Google advertisers
    Chisel your way into tough markets
    Write killer advertising and website copy that gets clicks
    Determine what is and isn’t working with Google’s AdWords


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